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Sales / Commercial Strategy Consulting
- Audit and discovery
- Advisory and consulting
- Training
- Recruitment support
In most companies I work with, the founder or owner is still the best salesperson. Often that’s right, and for longer than people expect. What’s missing is everything around it: who the best customer actually is, a process that survives a busy month, and enough written down for a new hire to learn from.
Building that is its own project. It competes for time with the product, the team, and the selling itself.
So I come in for a few days a month, or a few weeks in total. We work out what you sell and to whom, put a process around it, and write it down so it stops living in one head.
- Sometimes I train the team to sell it too.
- Sometimes I run the function for a while, then hand it over.
- Sometimes it’s a new market, and the culture matters as much as the pitch.
- Sometimes the answer is that you’re not ready to hire yet. I’ll say so.